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Kieran Warwick co-founded Illuvium, an Australian gaming company developing blockchain-based games that incorporate digital asset ownership. The company has worked on combining traditional gaming experiences with blockchain technology, allowing players to own and trade certain in-game assets. Its development has taken place during a period of debate and changing interest around blockchain applications in gaming.

When Swyftx agreed to acquire Caleb and Brown in 2025, the transaction highlighted the development of a specialised Cryptocurrency brokerage Business in Australia. Rupert Hackett co-founded Caleb and Brown with Dr Prash Puspanathan, building a company focused on personalised cryptocurrency services rather than a traditional self-service exchange model.