Strategy’s $250 Bitcoin-Themed Air Jordan Sneakers Sell Out

Strategy’s $250 Bitcoin-Themed Air Jordan Sneakers Sell Out — But BTC Isn’t Accepted

• MSTR
• BTC-USD
• NKE

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.

Strategy Inc.‘s limited-edition Bitcoin sneakers, inspired by Nike Inc.’s Air Jordan 1, have sold out.

No Bitcoin Payment Option

Strategy listed the product on its official online shop, Strategy Store, on Tuesday. The shoe, priced at $250, features leather overlays, a mid-top silhouette and orange branding that ties it to the company’s Bitcoin identity.

The regular Air Jordan 1 generally ranges from $110 to $185 in the U.S. depending on the specific model type.

• A single bad hire can set a startup back years. Here are the 5 hires founders most often misjudge — and why

• Still Learning the Market?These 50 Must-Know Terms Can Help You Catch Up Fast

As of this writing, the product is sold out. Beyond sneakers, the Strategy store also offered a range of apparel, accessories and gear.

The most intriguing part was the payment options. The store’s listed payment options included cards, Apple Pay and Google Pay, but not Bitcoin or any other cryptocurrency.

MicroStrategy just launched $250 Bitcoin themed Jordans, but doesn’t accept Bitcoin or any crypto as payment. pic.twitter.com/2qfIKdkwCC

— Bull Theory (@BullTheoryio) September 8, 2026

Trending:Avoid the #1 Investing Mistake: How Your ‘Safe’ Holdings Could Be Costing You Big Time

Strategy Holds Off BTC Acquisition

The launch comes as Strategy reported no Bitcoin purchases last week, with the company’s stash unchanged at 845,050 BTC, acquired for $63.73 billion at an average price of roughly $75,412 per coin.

Instead of buying Bitcoin, the company repurchased 1.81 million shares of its STRC for $176.3 million using its dollar reserves.

The company ended a two-month Bitcoin buying drought, acquiring 4,603 BTC for $370 million at an average price of $80,318 per coin.

• Skip the Regrets: The Essential Retirement Tips Experts Wish Everyone Knew Earlier.

• Think you’re saving enough for your kids?You might be dangerously off — see why

Building Wealth Across More Than Just the Market

Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That’s why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn’t tied to the fortunes of just one company or industry.

Source: finance.yahoo.com