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The World Gold Council said in a report that the digital gold market could generate as much as $700 billion in potential investment demand, according to Crypto Briefing. To reach that level, the group said the market would need to build investor trust, expand accessibility, and address barriers tied to product utility and pricing.
The digital gold market, including tokenized gold, is currently estimated at about $45 billion to $55 billion. That remains below 1% of the $13 trillion physical gold investment market.