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Sony Group announced the launch of the Sony Onchain Entertainment Incubation Program, a global initiative to support startups and creators as it expands a blockchain-based entertainment ecosystem.
Sony said the program aims to connect creators directly with fans through blockchain technology while supporting new value creation and community building. It targets projects using Soneium, Sony’s blockchain, to develop new entertainment experiences and business models that combine content, communities, and digital assets.
Key focus areas include strengthening relationships between creators and fans, creating value through community participation, and building new revenue models based on digital content. Selected projects will receive access to Soneium’s technical infrastructure, opportunities for joint development with Sony Group affiliates, business development and marketing support, community connections, and fundraising opportunities.
Applications open today and will run through December. The selection process is scheduled to run from November 2026 through March 2027.