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October 30, 2026 10:33 am
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Major U.S. media outlets including CNN, CBS News, CNBC and Dow Jones have entered commercial partnerships with prediction market platforms Kalshi and Polymarket to use related prediction market data in election coverage ahead of the U.S. midterm elections. CBS News announced it had selected Kalshi as a prediction market sponsor. CNBC said its partnership with Kalshi includes revenue sharing tied to customer referrals and a minority equity investment. The Wall Street Journal has set aside a front-page section showing Polymarket’s election odds.