According to the latest data from Counterpoint Research, the Apple iPhone 17 is the best-selling smartphone globally in the second quarter of 2026, accounting for 6% of the total global smartphone shipments; the iPhone 17 Pro Max and iPhone 17 Pro rank second and third on the list. Apple and Samsung each occupy five positions in the global best-selling smartphone TOP10 list; the top ten models together account for 26% of the total global smartphone sales, an increase of 2% year-on-year. The base model iPhone 17 remains the best-selling smartphone this quarter, with significant upgrades narrowing the gap with the Pro models, supporting sales.

Apple’s stock price closed down 0.14% on Tuesday and fell 0.23% after hours, with a market capitalization currently reported at $4.52 trillion. For Samsung Electronics, two models from the Galaxy S series entered the top ten; the Galaxy S26 Ultra became Samsung’s best-selling model this quarter, improving its ranking by 5 places compared to the previous generation, and it is also the best-selling Android model this quarter; this is the first time a super high-end Android device has led Android sales in the second quarter.