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Coinbase GlobalCOIN recently expanded its partnership with Webull to bring crypto trading and custody to Canada. This strategic endeavor once again reflects that COIN is leaving no stone unturned to be a critical infrastructure for the global financial system’s transition toward digital assets.
Under the agreement, Webull Canada will use Coinbase’s Crypto-as-a-Service platform for trade execution and institutional-grade custody. The companies have already introduced similar offerings in the United States, Brazil and Australia, allowing Coinbase to monetize its technology and infrastructure internationally without directly acquiring retail customers.
Webull Canada Crypto Limited, regulated by the Canadian Investment Regulatory Organization, will provide order-execution-only crypto trading. Coinbase Canada operates as a registered Restricted Dealer. This regulatory framework, coupled with rising demand for digital assets, supports the expansion of institutional-grade crypto services.
Coinbase will supply liquidity, trading technology and custody services, while Webull retains the customer relationship. This arrangement creates a potentially scalable, asset-light revenue opportunity for Coinbase as brokers, banks and fintech platforms increasingly seek to add crypto capabilities.
The expansion also appears well timed. An Ontario Securities Commission survey showed that crypto-asset ownership in Canada rose to 25% from 10% in 2023. Against this backdrop, Coinbase is strengthening its position at the center of the financial sector’s transition onchain.
What About COIN’s Peers?
Circle Internet Group‘s CRCL international expansion strengthened its position as a global fintech powerhouse. By expanding its footprint across Europe, Asia and Latin America, Circle has gained stronger access to regulated digital markets. By accelerating global USDC adoption, Circle positions itself for sustained growth and leadership in the rapidly evolving digital financial ecosystem.
Robinhood Markets‘ HOOD international expansion enables it to tap into rising global retail investing demand. By establishing operations in the United Kingdom and Asia, Robinhood broadens revenue streams and reduces reliance on U.S. markets. With strategic acquisitions and regional hubs, Robinhood is well-positioned for sustained growth and a stronger presence in the global fintech landscape.
COIN’s Price Performance
Shares of COIN have lost 16.8% in the year-to-date period, underperforming the industry.
Source: finance.yahoo.com