Online
trading platform iFOREX Europe will continue as PSV Eindhoven’s official
trading partner for another season, the companies announced Tuesday. The
Cyprus-based fintech firm first partnered with the Dutch football club last
year during PSV’s championship run.
iFOREX Extends PSV
Eindhoven Sponsorship Deal
The renewal
comes after PSV captured the Eredivisie title last season, overcoming a
nine-point deficit in March to clinch the championship on the final day with a
3-1 win over Sparta Rotterdam. The club also made a strong showing in the
Champions League, defeating Liverpool 3-2 and knocking out Juventus 4-3.
iFOREX,
which operates a contracts-for-difference trading platform for retail
investors, had its branding featured on PSV’s training gear throughout the
European campaign.
“We
couldn’t be happier to announce the second year of our partnership with
PSV,” said Itai Sadeh, iFOREX’s chief
executive. “Last year was a title victory like no other – the excitement
was incomparable and in winning the title against the odds, PSV showed exactly
the kind of characteristics that we embody at iFOREX – determination, hard work
and the belief that success is earned.”
New Season
PSV will
enter the new season as defending champions and face the challenge of competing
in both domestic and European competitions. The club’s commercial partnerships
have grown alongside its on-field success, with iFOREX joining other sponsors
in backing the Eindhoven-based team.
Frans
Janssen, PSV’s chief marketing officer, said the partnership would continue
into the upcoming campaign. “It’s been a pleasure to continue our
partnership with iFOREX in the 2025/26 season,” he said. “With the
new season approaching, we look forward to creating more memorable moments
together for our fans and partners around the world.”
iFOREX
Europe operates under Cyprus Securities and Exchange Commission regulation and
provides services across the European Economic Area, excluding Belgium and
Cyprus. The company also holds authorization from financial regulators in the
British Virgin Islands.
What About the IPO?
iFOREX
Financial Trading Holdings has
delayed its planned initial public offering (IPO) on the London Stock
Exchange. The decision comes as the company finalizes a compliance review in
the British Virgin Islands. Originally scheduled for
late June, the IPO is now expected to face only a short postponement.
The
review, which began earlier this year, was described by iFOREX as a routine
thematic inspection and was outlined in its registration filings. The company
says the process is nearly complete and should be finalized soon, allowing the
listing to proceed.
The
delay mirrors a recent case involving Israeli trading platform eToro, whose
Wall Street debut was also postponed by about a month. Despite the setback,
eToro’s IPO was ultimately well-received. Whether a similar outcome awaits
iFOREX remains to be seen, particularly as the firm pursues a listing after
losing 20% of its clients and experiencing a 75% drop in profits over the
past two years.
This article was written by Damian Chmiel at www.financemagnates.com.
