Shir
Shalom, who recently departed from eToro after nearly four years leading various projects related to risk management, has been appointed as Head of the Economic Department at Phoenix
Financial. The move
comes just weeks after Shalom announced her exit from the trading platform.
From eToro to Phoenix
Financial
In her new
position at Phoenix Financial, Shalom will lead the Economic Department,
leveraging her extensive experience in risk management and financial services. Like
eToro, Phoenix is also
an Israeli-based company. It has been operating in the market for 75 years and
manages assets valued at over $140 billion.
During her
tenure at eToro, Shalom worked closely with Deputy CEO Hedva Ber and Chief Risk
Officer Sharon Biran to enhance the company’s risk management framework. She
initially joined the firm in October 2021 as Chief of Staff in the Global COO
and Deputy CEO Office.
“After
years of doing – executing and building—it’s time to say goodbye to eToro,” Shalom
stated a month ago. “Forever an eTorian.”
Prior to
her time at eToro, Shalom built her career at consulting firms,
spending over five years at Accenture Israel where she rose to Technology
Consulting Manager in the Financial Services Industry. She also held positions
at KPMG Israel, conducting financial audits and compliance assessments for
major financial institutions.
IPO Plans Back on Track
Her
departure in early April marked the second high-profile exit from eToro in
recent months, following veteran marketing expert Shiran Herzberg’s departure
after 13 years with the company.
The moves came
at a time when eToro continues preparations for its anticipated public
offering, which was
temporarily suspended due to market volatility related to trade tensions.
This week,
however, it was reported that the IPO
is back on the table, with the company aiming to raise $500 million and
reach a $4 billion valuation.
eToro reported
$931 million in commissions by the end of 2024, a 45.6% increase from the
previous year.
This article was written by Damian Chmiel at www.financemagnates.com.
