CFI has entered into a partnership with Etihad Arena,
becoming its Official Online Trading Partner. Etihad Arena is the largest
indoor entertainment venue located in Abu Dhabi. It is located on Yas Island, developed and owned by Miral,
and operated by Ethara. The venue hosts concerts, sporting events, and cultural
programs.
Earlier this year, CFI
was also named the Official Online Trading Partner of the 2024–25
EuroLeague Final Four. The basketball event, which features the top four
European clubs, will take place at the same venue. That partnership was
established with Euroleague Basketball and the Department of Culture and
Tourism – Abu Dhabi.
Etihad Arena Adds Official Trading Partner
“Etihad Arena has become a regional hub for entertainment,
sports, and culture, and we are thrilled to join forces with a venue that
shares our passion for high performance and innovation,” Ziad Melhem, CEO of
CFI Financial Group, commented.
Under the new deal, CFI will operate a fan activation space
during select events. The company will also have access to a premium
hospitality suite. It plans to offer activities such as VIP access and
meet-and-greet opportunities.
You may find it interesting at FinanceMagnates.com: CFI
Client Accounts Jump 75% Year-on-Year in Q1 2025, Active Traders Rise 92%.
Marcus Osborne, General Manager at Etihad Arena, said the
deal supports the venue’s aim to deliver new experiences while engaging
audiences in different ways.
CFI Grows in South Africa amid Management Changes
Meanwhile, CFI has partnered with the Kuwait
Basketball Association as the Official Partner for the 2025 season. The
financial terms were not disclosed. This follows an earlier agreement with the
MI Cape Town cricket team, where
CFI became its Official Online Trading Partner. The deal includes jersey
branding, in-stadium visibility, and fan events.
These moves support CFI’s international expansion, including
its recent launch in South Africa. In parallel, the
company has made management changes, appointing Melhem as Group CEO and
promoting Stelios Thrasyvoulou to Chief Product and Technology Officer, while
the co-founders moved into board roles.
This article was written by Tareq Sikder at www.financemagnates.com.
