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Google has begun enforcing revised advertising rules for cryptocurrency exchanges and software wallets targeting users in the UAE, requiring both a local regulatory license and separate Google certification, NewBTC reported. According to Google’s official policy notice, the revised ad policy took effect on Oct. 21. The move implements a previously announced policy rather than introducing additional new rules. Under the revised policy, cryptocurrency exchanges and software wallet service providers seeking to run ads targeting UAE users must hold a license issued by a local regulator.