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U.S. President Donald Trump has a long list of <a href="https://xpertsstudio.com/crypto-faces-very-bad-news-as-clarity-act-vote-risks-delay/” title=”Crypto Faces 'Very Bad News' as CLARITY Act Vote Risks Delay”>crypto ventures, profiting to the tune of some $1.4 billion as of January 2026. Of them, a DeFi project dubbed World Liberty Financial might be the biggest.
The platform, which President Trump co-founded, according to its website, along with his three sons, wants to make finance “reliable, open, and made for how the world works today.”
World Liberty Financial was announced by President Trump’s son Eric in August 2024. It is led by DeFi builders Chase Herro and Zak Folkman, along with other members of the Trump family and Zach Witkoff—son of longtime Trump ally Steve Witkoff.
Trump Discloses $57M Windfall From Crypto Venture World Liberty Financial
An Ethereum-based DeFi project
Built atop multiple chains including Ethereum, Arbitrum and Berachain, World Liberty Financial says it plans to “keep the dollar digital” and provide “loans for institutions and everyday users.”
DeFi—short for decentralized finance—is the sphere of the crypto industry that wants to replace traditional banking. DeFi projects, financial platforms that operate without third-party intermediaries, are usually apps built using Ethereum, the blockchain behind the second biggest cryptocurrency, ETH.
The project’s lending and borrowing platform World Liberty Markets launched in January 2026, promising to offer users “access to transparent, high-performance liquidity markets” powered by DeFi yield protocol Dolomite.
It’s worth noting that while there are plenty of DeFi apps, the space is still a highly experimental part of the crypto industry and has been plagued by hacks and scams.
Those in the DeFi space typically say they want to streamline a slow and expensive legacy banking system, and World Liberty Financial so far has sold itself as the quintessential DeFi project: A borrowing and lending platform that will “unlock financial access for all, by replacing the limits of traditional banking with open, on-chain infrastructure, creating a fairer system—where opportunity isn’t defined by location, status, or permission.”
What can you do with World Liberty Financial?
While you can’t yet take loans out using the platform, you can buy its native token, WLFI, which has a market cap of $3.05 billion as of February 2026, making it the 34th biggest cryptocurrency in existence, per CoinGecko data. WLFI is available on crypto exchanges including Binance, Coinbase, and OKX.
The project also has its own stablecoin, USD1, which Decryptfirst revealed in October 2024. The stablecoin runs on Ethereum and BNB Chain, Solana, Tron and Plume Network, and is available on American exchanges like Coinbase and Kraken.
Source: finance.yahoo.com