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External – Press ReleaseBy:Doma Protocol•
Press Releases
Los Angeles, CA, USA, November 25th, 2025
Doma Protocol, the first DNS-compliant blockchain for domain tokenization, today <a href="https://beincrypto.com/doma-protocol-launches-mainnet/” rel=”nofollow noopener” target=”_blank”>launched mainnet, moving domain assets from testnet to a live economy where users can tokenize, fractionalize, and trade premium domains as ERC-20 tokens using real cryptocurrency. The launch brings DeFi liquidity infrastructure to the $360 billion domain aftermarket, enabling 24/7 trading of fractional ownership in domains onchain.
From Illiquid Assets to 24/7 Trading
The mainnet launch concludes Doma’s testnet phase, allowing users to transact with real value through stablecoins like USDC and USDT alongside native domain tokens. Premium domains that previously required six-figure purchases and weeks-long escrow processes can now be fractionalized and traded continuously through integrated decentralized exchanges.
“Doma mainnet is a major step in our vision to bridge the $360+ billion domain industry with Web3’s programmable future,” said Fred Hsu, CEO & Co-Founder at D3. “Tokenized trading of assets like software.ai and brag.com prove that premium domains can transition from illiquid assets to modern financial instruments onchain without compromising their underlying utility and value. By partnering with registrars managing over 30 million domains and integrating with top blockchains serving over 150 million users, we’re ushering a new era of how the internet is owned and traded.”
Users can now discover and tokenize traditional domains (.com, .ai, .xyz), trade and swap fractional domain tokens on DEXs, and potentially earn yield by providing liquidity to domain token pairs. The infrastructure transforms domains from static digital real estate into programmable assets compatible with existing DeFi protocols.
Ecosystem Coverage and Technical Infrastructure
Doma launches with partnerships spanning the domain supply chain. Registrar partners, including InterNetX, NicNames, Rumahweb, and EnCirca, provide access to over 30 million existing domains available for tokenization. Integration with Base, Avalanche, Solana, and Ethereum Name Service extends functionality across networks serving 150 million users.
“Our partnership with D3 represents our commitment to staying at the cutting edge of digital innovation,” said Elias Rendon Benger, CEO at InterNetX. “By integrating Web3 capabilities like Doma Protocol, we’re not just offering our customers new services – we’re unlocking new market opportunities and fundamentally transforming how domains can be utilized in the digital economy.”
“Domain names were the first form of digital identity. ENS has always believed in the vision of one world, one Internet, and the responsible integration of the worlds of Web2 and Web3. This integration with Doma enables DNS domains to work seamlessly across the Ethereum blockchain, side by side with .eth domains. This partnership invites the DNS community to help shape a unified reality – one where sovereignty, opportunity, and innovation flourish, and where the internet’s next chapter is written by its users.” — Alex Urbelis, CISO of ENS Labs
The protocol’s technical architecture leverages LayerZero for cross-chain interoperability and Celestia for data availability – ensuring domains tokenized on one network remain accessible across others without wrapped assets or bridges.
Market Implications for Domain Investors and DeFi Users
The launch addresses fundamental liquidity problems in the domain aftermarket, where assets worth hundreds of thousands can take months to sell. Fractional tokenization enables price discovery through continuous trading while allowing smaller investors to gain exposure to premium domain portfolios previously accessible only to institutional buyers.
“The domain aftermarket has been stuck in a 1990s auction model—opaque, slow, and accessible only to those who can afford six-figure purchases. Doma mainnet changes that by bringing Wall Street-style liquidity to internet real estate. Now you can own a fraction of software.ai as easily as you trade any other token,” said Michael Ho, CBO & Co-founder of D3.
Domain owners can now unlock liquidity without selling entire assets, while DeFi users gain access to a new yield-generating asset class backed by functional internet infrastructure rather than speculative tokens.
Mainnet access is live at app.doma.xyz with technical documentation at docs.doma.xyz.
Doma Protocol is the first DNS-compliant blockchain for domain tokenization, enabling fractional ownership, DeFi liquidity, and cross-chain interoperability for traditional and Web3 domains across major networks.
D3 Global builds DomainFi infrastructure to tokenize over 362 million existing and future domains as real-world assets, backed by Paradigm and led by domain industry veterans with decades of experience in monetization and TLD operations.
Media Rep
Jamie Kingsley
D3
j.kingsley@theprgenius.com
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